One reason that direct selling gets a bad rap is that many representatives use hype and sometimes deception to lure in new recruits. This leads many to believe that the MLM companies themselves encourage this behavior when in truth, they don't. Legitimate MLM companies want you to be honest in your dealings with customers and potential recruits. If you love your product, your enthusiasm is enough to promote it.
- Finance & Development, September 1996;
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Just make sure you're not over-the-top or making exaggerated or false claims. Good business conduct will ensure that your customers and recruits don't feel duped, and as a result, will stick with you. Nothing will annoy your family and cost you and friends, more than constantly pestering them about your business. There's nothing wrong with letting them know what you're doing and seeing if they have an interest, but if the answer is "no," let it go. Many companies suggest making a list of people you know, and while that's not wrong, you should consider that most successful MLMers have very few people from their original list of people in their business.
Success in MLM comes from treating it like any other business in which you focus on the people who want what you have to offer. One of the biggest mistakes new MLMers make is looking at everyone including friends and family 4 as a potential customer or recruit. This is one area where the MLM industry gets it wrong. Someone who doesn't care about vitamins or health and wellness isn't a good person to pester about your business.
Many MLM sponsors will have you focus on recruiting new business builders; however, your income, in legitimate MLM, comes from the sales of products or services whether through you or your recruits. Further, customers who love the products or services can more easily be converted into new business builders.
Just like any other business home-based or otherwise , getting the word out about your product or service can benefit your target market is the key to generating new customers and recruits. One of the benefits of MLM is the ability to bring in new business builders and profit from the sales they make in their business.
While some see this as "using" others, the reality is that you're being rewarded for helping others succeed. But for them to succeed, you need to see your role not as racking up as many recruits as possible, but in being a leader and trainer. The focus then is on the success of those you help in the business, not on you. That means you need to take time to train them, answer questions, celebrate their successes, and be a support when things are tough. MLM is a person-to-person to business.
While many people don't like that aspect, especially in the digital age, the reality is that it's the personal touch that sells the products and business, and retains customers and business builders.owltool.net/wp-content/88.php
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Based on your compensation plan and goals, determine how many people you need to show your products or business to reach your goals in the time you want. Many companies provide scripts to help you sell the product or service. While these can be helpful in teaching you about your product and dealing with objections, sales is all about being a solution to what a customer needs.
MLMers often stick to the three-foot rule everyone within 3-feet of you is a prospect and other traditional marketing tactics.
But direct sales is like any other business. It can and should be marketed in a variety of ways that take into consideration your target market, what it needs, how you can help it, and where it can be found. One of the challenges of MLM is convincing prospects to buy or join with you as opposed to the other reps that live in the neighborhood or they know online. Discover the power available to you through Positive Imaging. You can take control of your problems. You can command your life. This book is designed to help you do it — and do it well. Is it too early to quit? The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.
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